Hillary Clinton is talking about emails, Dr. Ben Carson's talking about pyramids and West Point, Sen. Bernie Sanders is talking about billionaires, Donald Trump is talking about himself.
As the presidential campaign roars along, dominating national headlines and newscasts, in West Virginia it's milling about at a gentle whisper.
Sen. Joe Manchin, a Democrat, endorsed Clinton last spring, but none of the state's four congressional Republicans have endorsed a candidate, and all declined to do so this week.
Democratic Gov. Earl Ray Tomblin also declined this week to endorse a candidate.
So did the three major candidates vying to replace him.
There have been no candidates or real campaign events in West Virginia.
No candidate has (publicly) been to West Virginia since Ohio Gov. John Kasich held an event at the Capitol in February, but that was well before he was an official candidate.
The lack of action in West Virginia almost certainly relates to the date of the Mountain State's primary election.
When West Virginians go to the polls on May 10, 2016, at least 40 other states will have already voted, quite possibly leaving the presidential primaries here all but moot.
State Republican Party Chair Conrad Lucas noted that the 2008 Democratic primary, between Barack Obama and Hillary Clinton, wasn't settled until June. And, with 15 Republicans currently vying for the nomination, West Virginia could yet see the spotlight.
"It's an exciting thought that we could receive a lot of attention," Lucas said. "Particularly with a crowded field."
There has been a little bit of action so far in West Virginia.
State Sen. Ryan Ferns, who hosted Kasich for his February event, recently endorsed the Ohio governor with three other Republican legislators.
Joining Ferns were Sen. Daniel Hall, R-Wyoming; Delegate Roger Hanshaw, R-Clay; and Delegate Matt Rohrbach, R-Cabell.
Delegate Danny Hamrick, R-Harrison, has endorsed Florida Sen. Marco Rubio, and is his West Virginia chairman. Hamrick said he will be attending the next Republican debate, in Milwaukee on Tuesday.
A former president and the spouse of a presidential candidate spoke at a high-profile Democratic fundraiser in Charleston last month. But Bill Clinton didn't campaign for his wife - in fact, he barely mentioned her.
On Friday night, the state Democratic Party "co-hosted" a candidate forum for the three Democratic presidential candidates, Clinton, Sanders and former-Maryland Gov. Martin O'Malley.
That event was held in South Carolina, but several state Democratic parties from southern states were invited to act as honorary co-hosts.
State Democratic Chair Belinda Biafore said that about 35 West Virginians were going to South Carolina for the event.
The state Republican Party executive committee chose Carson, a retired neurosurgeon, as their preferred candidate in a straw poll in August. Carson narrowly edged out Texas Sen. Ted Cruz, Carly Fiorina and Trump.
And despite there being no brick-and-mortar campaign offices in the state, there is campaign activity.
Biafore said that Clinton had a paid campaign staffer in West Virginia from mid-April through June, talking to state officials, organizing and touting the campaign.
"Just to send somebody in here that early I think made some folks think, 'hey, someone's paying attention to us,'" Biafore said.
There is an active "West Virginia for Bernie Sanders" Facebook page, with about 2,500 likes. There was a pro-Sanders tent at Bridge Day, and, although it was unaffiliated with the campaign, the hosts said they sold out of T-shirts.
None of the three major candidates for governor of West Virginia has endorsed a candidate.
Senate President Bill Cole, R-Mercer, has not backed a candidate but looks forward to running with whoever the Republican nominee is, Kent Gates, a Cole campaign spokesman said,.
In a prepared statement, businessman Jim Justice, a Democrat, said he would not support anyone who "doesn't support West Virginia and putting our coal miners back to work."
Senate Minority Leader Jeff Kessler said, while he was still considering candidates, he was intrigued by Sanders.
"I like Bernie's message, I'll be honest with you," Kessler said last week. "He talks about the middle class and creating opportunities and the exportation of jobs overseas and money up to Wall Street and lack of transparency in government, and all those things are things that I've been supportive of throughout my career."
Reach David Gutman at david.gutman@wvgazettemail.com, 304-348-5119 or follow @davidlgutman on Twitter.