Log on to Facebook over the next two days and you might see more than the usual family pictures, hazily informed political rants and pictures of your friends having more fun than you.
Beginning Tuesday and running through Thursday, West Virginia Facebook users age 18 and older will be reminded, at the top of their news feed, to register to vote.
"Are you registered to vote?" The message asks. "The deadline to register to vote in West Virginia's presidential primary is coming up."
The deadline to register for West Virginia's May 10 primary is Tuesday.
Along with the reminder will be a link to the federal government's voting registration page, which will then direct people to West Virginia's online voter registration site.
Alec Gerlach, a Facebook spokesman, said the voter registration push follows prior Facebook efforts to get people to vote. In 2010 and 2012, the site posted a similar message at the top of people's news feeds on Election Day, reminding them of the election, asking about their polling place and letting them tell friends that they had voted.
"Voter registration remains a big hurdle to people participating in elections," Gerbach said. "By reminding people to register to vote, we hope we can encourage people to become more civically engaged."
Facebook has run the same voter registration in other states as primary deadlines approached and states have seen surges in registration.
The day in March that Facebook ran the registration reminders in Washington, the state had more online registrations than any other day since it began online registration in 2006, according to the Tacoma News-Tribune.
Indiana saw a similar surge in voter registration following Facebook's nudges, according to news reports there.
More than 5,800 West Virginians have registered to vote online since the state's system went live in October, and thousands more have changed their registration status.
The exception is in Kanawha and Cabell counties, where the county clerks, citing security concerns, have required a further mail-in step for voters to complete their registrations.
Secretary of State Natalie Tennant, who requested the law that allowed online registration and whose office set up the website, has objected to the county clerks' refusal to embrace online registration.
On Monday, Tennant delivered a letter to the Kanawha County Commission expressing her concern.
Tennant's office said a similar letter would be sent to the Cabell County Commission ahead of its next scheduled meeting.
"The secretary of state's office has received many calls regarding this issue, with some stating they feel they are being disenfranchised," Tennant wrote.
She wrote that her office has provided additional information to try to assuage the concerns of County Clerk Vera McCormick, who has refused the online-only registrations. (McCormick's office has been accepting registration changes made online, but not new registrations.)
"This is a statewide system," Tennant wrote. "We asked all county clerks to test the system and give feedback, but Clerk McCormick did not respond with comment or feedback."
Reach David Gutman at david.gutman@wvgazettemail.com, 304-348-5119 or follow @davidlgutman on Twitter.